Corporate History

A company's annual report is the single most important way for it to convey itself to potential investors. However, people have been known to read annual reports in different ways. Some investors prefer to start at the back and work their way to the beginning, while others take the forward to back approach. It makes no difference how you read them, as long you absorb the essential points of the business and its financial condition. Yet the good ole days of looking at a printed copy of a company’s annual report is long gone. Nowadays, every reputable company has an investor relations section on its website that is a wealth of information. This is causing annual reports to rapidly go extinct as more investors turn to the Internet to get information on companies. Over the past decade, more companies looking to cut their costs have largely abandoned the practice of producing glossy and luxurious printed annual reports. These reports used to be very elaborate and often came with pictures, nice glossy color pages, a letter from the Chairman/CEO, and an overview of the financials. For many investors that lived during the age of printed annual reports, they learned how to use the reports for their own personal gain and spent hours poring over the text provided. Corporate Culture wants to bring back the nostalgia to those who pine for an annual report that they can hold in their hands and physically note their concerns in the margins of the pages. This auction is for those that appreciate hard work and are looking to hold onto a collectable from a time when businesses lived or died on an annual report. Bidders in this auction will appreciate the rarity of annual reports from big named companies like Firestone Tire & Rubber Company, Planet Hollywood Restaurant, and GE Financial Services.